3. For question #2, explain how your new post successfully addresses the three main objectives of Plain English writing as discussed in class. Provide a detailed breakdown of each objective. (9 Marks)

The 3 main objectives are:

1. Clear: In my revised version, I focused on one problem that my brand solves and used it as an introduction to get readers to check out my website. I wanted to make everything clear and easy to understand without word dumping. When I read my old version again, I realized I wasn’t as clear as I wanted to be. I wanted my content to be easy to understand so readers can quickly get the information they need without searching for it. 
2. Concise: I decided to make the information I was presenting short and concise. So I decided to cut down on my words and shortened my sentences. By doing that I was still able to communicate my value without word dumping on readers.
3. Readable: I rewrote this version in a way that was readable and scannable so readers can scan through information and get what they needed. 

a) Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks)

One technique that I implemented was being consistent with personalizing the content. I used words like “your” and wrote things I know nail lovers can relate to. For example I wrote “Our Claws are yours if you’re tired of…”. By doing this I was able to include my readers. Overall this technique is connected to real life experiences many nail lovers have like the cost, nail damage and more.

b) What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks)

For me the most challenging part of applying the F-pattern was balancing being personal while still following the structure of using plan English and the F-pattern. I didn’t want to come off too formal or generic in my writing so I decided to go the personal route to make readers feel included so the content is relatable to them. I struggled making it cohesive and readable. Even though I wanted the tone to sound personal, I had to make sure the content was still clear and concise so the information was easy to read. To overcome this, I put my focus on making my sentences short and using bullet points which helped overall in keeping the tone personal but the content was still clear and structured.