The headline I chose is “Gen Aren’t the Problem – It’s How We Talk About Reading”.
The primary intent for this headline is to bring clarity to readers and signal relevance while also triggering curiosity. The headline quickly shifts the blame in an ongoing debate that is currently happening by suggesting that Gen-z are not the problem when it comes to reading. It’s signalling readers to pause and think for a moment while they read the content to understand what the writer meant.
This headline is designed to trigger curiosity for readers to pause and think if this article is worth their time. In the online world readers have to be entertained in seconds or they’ll go elsewhere. This headline stands out to those that’s already looking for new information and or looking into a topic they are already interested in.
This intent is appropriate to my target audience because it is mainly targeting readers who are already familiar with the topic and are in online discussion having these conversations about Gen-z, literacy, and social media. These audiences are already aware of the stereotype that gen-z can’t read so therefore this headline will catch their attention and tap into it directly.
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