“From First Year Basics to Real Advertising: What to Expect in Second Year“
This headline communicates relevancy to first year students who are curious about what to expect in second year. Right away this headline targets the first year students by saying “First Year Basics” and mentioning what to expect when they get to second year.
By using “Real Advertising”, I wanted to communicate that students will begin to learn practical advertising skills that are more in depth. This headline is meant to create a sense of clarity and progression, giving students the reassurance that if they keep going, they will learn amazing skills that will jumpstart them to their career in this field.
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