“From Classroom to Career: How the SCC Advertising Program Prepare Students for Real Industry Jobs”
According to the instructions, I was to create a headline targeting graduating high school students. Apart from that there was no information given about the course like the internships opportunities or career opportunities.
Normally when writing a headline targeting students to inform them about a college program, especially one like the SCC advertising program, I would want to focus on what makes the program worth it for high school students like the internships and the real life industry experience. I had to put myself in those students’ shoes and think about what they were looking for in post secondary when choosing a program. And like me, many students want the reassurance that education will lead them to a fulfilling career afterwards and that was the information I used to write the headlines.
With the little information I had to create a headline targeting high schools about the ACC Advertising program, I wanted to make a headline that immediately communicates value and relevance to the local graduating students. Since my headline is being posted online, it acts as a decision trigger. It can trigger readers to make a decision in seconds to click the article.
Starting the headline with “From Classroom to Career” I was able to frame the program as a pathway to enter the advertising industry and this helps students immediately want to learn more since one of their biggest concerns is wanting to know if the program will actually help lead them job opportunities. The second part of the headline also reinforces the value of the program and reduces uncertainty. Overall, I created this headline to capture the students attention while still remaining clear and trustworthy.
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